Social Media Manager at News Central TV

About the Role

An exciting opportunity has arisen for a motivated professional to join News Central TV as a Social Media Manager in Lagos, Nigeria.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategy
• Develop and manage content calendar to ensure timely publication
• Manage and oversee social media content across all channels
• Measure and analyse the success of every social media campaign using tools like Google Analytics
• Monitor, analyse, and report on the performance of digital channels and activities
• Optimise and monitor SEO and user engagement, suggesting content improvements
• Use social media marketing tools such as Buffer for campaign management
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Commercial, Communications, and Product Development teams
• Manage community engagement on all social media channels
• Communicate with industry professionals and influencers via social media to build a strong network
• Create awareness and drive engagement with digital content, increasing traffic from audiences and stakeholder groups
• Analyse customer and user data to inform strategy
• Evaluate and implement improvements to digital strategy
• Create integrated and cost-effective digital strategies
• Map out how digital assets will be optimised for business results
• Define and action digital events
• Research the latest digital tools and interactive trends
• Stay up to date with the latest social media best practices and technologies
• Attend relevant events and educational conferences
• Provide constructive feedback and adhere to all rules and regulations

Requirements

• Bachelor's Degree in Advertising, Marketing, Communication Science, or equivalent
• Excellent written and verbal communication skills
• Firm grasp of emerging digital tools
• Thorough understanding of digital touch points
• Excellent interpersonal skills