Digital Marketer / Social Media Manager at Amy Consulting

About the Role

This position offers a great opportunity for career growth in digital marketing and social media management.

Key Responsibilities

• Plan, develop, and implement comprehensive digital and social media strategies to drive brand awareness, leads, and sales
• Create, curate, edit, and schedule content for various digital platforms and social media channels, including developing content calendars
• Design and execute paid advertising campaigns on social media platforms and manage email marketing campaigns
• Act as the online voice of the brand, fostering community, engaging with followers, and managing online customer interactions
• Track, measure, and report on key performance indicators (KPIs), using web analytics and other advanced metrics to analyze campaign success and identify areas for improvement

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Previous years of experience managing social channels and digital campaigns
• Deep understanding of major social media platforms (Instagram, Facebook, LinkedIn, X, TikTok) and their algorithms
• Experience with social media scheduling, content planning, and analytics tools
• Strong ability to develop engaging and innovative content and campaigns
• Good understanding of branding principles to ensure consistent messaging