Digital Marketer / Social Media Manager at Amy Consulting
Confidential
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Digital Marketer / Social Media Manager
About the Role
This position offers a great opportunity for career growth in digital marketing and social media management.
Key Responsibilities
- Plan, develop, and implement comprehensive digital and social media strategies to drive brand awareness, leads, and sales
- Create, curate, edit, and schedule content for various digital platforms and social media channels, including developing content calendars
- Design and execute paid advertising campaigns on social media platforms and manage email marketing campaigns
- Act as the online voice of the brand, fostering community, engaging with followers, and managing online customer interactions
- Track, measure, and report on key performance indicators (KPIs), using web analytics and other advanced metrics to analyze campaign success and identify areas for improvement
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Previous years of experience managing social channels and digital campaigns
- Deep understanding of major social media platforms (Instagram, Facebook, LinkedIn, X, TikTok) and their algorithms
- Experience with social media scheduling, content planning, and analytics tools
- Strong ability to develop engaging and innovative content and campaigns
- Good understanding of branding principles to ensure consistent messaging