Social Media Manager

Position Overview

Elvaridah seeks a dedicated Social Media Manager to develop and execute the hotel's social media strategy. This role focuses on increasing brand awareness, driving bookings, and enhancing guest engagement. The ideal candidate is a creative, data-driven professional with strong knowledge of hospitality marketing, content creation, and online reputation management.

Key Responsibilities

Social Media Strategy & Management

• Develop and implement a comprehensive social media strategy aligned with the hotel's brand and business goals
• Manage the hotel's social media accounts across platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and Google Business Profile
• Plan and execute monthly content calendars featuring promotions, events, guest experiences, and brand storytelling

Content Creation & Campaigns

• Create high-quality content including photos, videos, reels, stories, and captions that showcase the hotel's rooms, amenities, dining, events, and guest experiences
• Coordinate photoshoots, video shoots, and influencer stays when required
• Collaborate with the marketing, front office, F&B, and events teams to capture real-time content

Community Management & Engagement

• Monitor and respond promptly to comments, messages, and inquiries across all social platforms
• Engage with followers, influencers, and travel communities to build strong online relationships
• Handle customer complaints or feedback professionally and escalate when necessary

Online Reputation & Reviews

• Monitor and manage online reviews on platforms such as Google, TripAdvisor, Booking.com, and social media pages
• Respond to reviews in line with the hotel's tone of voice and service standards
• Work with management to identify trends and areas for service improvement based on online feedback

Performance Tracking & Reporting

• Track social media performance using analytics tools and prepare regular reports on engagement, reach, conversions, and ROI
• Provide insights and recommendations for strategy optimization based on data analysis

Location

Lagos, Nigeria