## Title: Social Media Manager – Hospitality

Position Overview

Elvaridah seeks a dedicated Social Media Manager to develop and execute the hotel's social media strategy. This role focuses on increasing brand awareness, driving bookings, and enhancing guest engagement. The ideal candidate is a creative, data-driven professional with strong knowledge of hospitality marketing, content creation, and online reputation management.

Key Responsibilities

Social Media Strategy & Management

Develop and implement a comprehensive social media strategy aligned with the hotel's brand and business goals
Manage the hotel's social media accounts across platforms including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and Google Business Profile
Plan and execute monthly content calendars featuring promotions, events, guest experiences, and brand storytelling

Content Creation & Campaigns

Create high-quality content including photos, videos, reels, stories, and captions that showcase the hotel's rooms, amenities, dining, events, and guest experiences
Coordinate photoshoots, video shoots, and influencer stays when required
Collaborate with the marketing, front office, F&B, and events teams to capture real-time content

Community Management & Engagement

Monitor and respond promptly to comments, messages, and inquiries across all social platforms
Engage with followers, influencers, and travel communities to build strong online relationships
Handle customer complaints or feedback professionally and escalate when necessary

Online Reputation & Reviews

Monitor and manage online reviews on platforms such as Google, TripAdvisor, Booking.com, and social media pages
Respond to reviews in line with the hotel's tone of voice and service standards
Work with management to identify trends and areas for service improvement based on online feedback

Performance Tracking & Reporting

Track social media performance using analytics tools and prepare regular reports on engagement, reach, conversions, and ROI
Provide insights and recommendations for strategy optimization based on data analysis

Location

Lagos, Nigeria

Social Media Manager

Job description