Traditional Sales Representative at Clyne Paper Limited

Job Summary

The Traditional Sales Representative drives retail and wholesale growth in open markets, neighborhood shops, and local distributors. This role focuses on volume movement, route-to-market execution, and ensuring Clyne Paper products are visible, available, and preferred in traditional trade—down to the grassroots level.

Location

Kuje, Abuja (FCT), Nigeria

Key Responsibilities

Market Development & Sales Execution

• Sell across open markets, distributors, wholesalers, neighborhood stores, and retail outlets
• Prospect and onboard new retail customers (market stalls, mini-marts, corner shops)
• Map territories and maintain structured sales routes for maximum coverage
• Achieve daily, weekly, and monthly sales volume targets

Channel & Distributor Management

• Build and grow relationships with market leaders, sub-distributors, and retailers
• Ensure consistent product supply and monitor stock levels across channels
• Negotiate credit and cash sales in line with company policy

Visibility & Activation

• Conduct outlet visits to ensure product visibility
• Drive product visibility through canvassing and branding in retail outlets
• Support product activations, sampling, and market promotions

Market Research & Competitive Intelligence

• Track stock movement, competitor pricing, activities, and promotions in the market
• Provide actionable feedback to management on consumer trends and distributor needs

Performance Reporting & Sales Analytics

• Maintain accurate records of sales calls, collections, and stock movements
• Report daily sales activities and market feedback to the Supervisor

Product Mastery

• Know the full range of Clyne Paper products and communicate value at the grassroots level
• Educate traders and consumers on differences between Mushy, Swipe, MARAX, Clyne, and Smart Pee products

Key Performance Indicators (KPIs)

• Achievement of monthly traditional sales volume targets
• Outlet coverage