Social Media Marketing Manager

Position Overview

Bridges Diagnostics is seeking an experienced Social Media Marketing Manager to drive brand visibility, engagement, and sales through compelling content, strategic planning, and effective advertising campaigns. This role is ideal for a creative professional with hands-on experience in diagnostic, laboratory, or wellness services.

Key Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, X, and LinkedIn
• Create engaging content including photos, videos, and graphics aligned with brand identity
• Plan and manage paid advertising campaigns on Meta, Google, and TikTok
• Track and analyze performance metrics to optimize campaigns and adjust strategies for optimal results
• Manage community engagement and coordinate influencer collaborations
• Support product launches, promotions, and sales-driven campaigns
• Engage with followers professionally and promptly
• Coordinate digital promotions, raffles, and client engagement activities
• Maintain consistent brand messaging in collaboration with management
• Monitor online reputation and track customer interactions

Requirements

• Bachelor's Degree
• 3–5 years of social media or digital marketing experience in diagnostics or wellness services
• Strong skills in content creation, storytelling, and paid advertising
• Proficiency with tools such as Canva, CapCut, Meta Business Suite, and Google Analytics
• Creative, data-driven, and detail-oriented mindset