Social Media Expert Manager at PWAN Stars

Role Overview

The Social Media Manager will be responsible for developing, implementing, and managing the company's social media strategy to increase brand awareness, engagement, lead generation, and overall digital growth.

We are seeking a strategic, proactive, and data-driven professional who understands social media trends, algorithms, and audience behavior deeply, combined with strong creative capabilities.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with company goals
• Manage all company social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, and others)
• Create engaging, high-quality content including graphics, videos, reels, and captions
• Plan and manage content calendars
• Monitor analytics and generate performance reports with actionable insights
• Run and optimize paid social media campaigns
• Grow online community engagement and brand visibility
• Track trends and adapt strategies quickly to maintain relevance
• Collaborate with marketing, sales, and leadership teams to drive campaigns
• Manage brand reputation across all digital platforms

Requirements

• Minimum 5 years of proven experience in social media management or digital marketing
• Strong understanding of social media algorithms, paid advertising, and performance analytics
• Excellent copywriting and content creation skills
• Proficiency in design tools (Canva, Adobe Suite, or similar) and video editing software
• Strong analytical skills with ability to interpret data and draw actionable insights
• Excellent communication and presentation skills
• Must be able to work onsite in Lagos, Nigeria
• Experience in real estate or network marketing is an added advantage