Social Media / Digital Officer at Khenpro Global Services

Job Summary

The Social Media and Digital Marketing Officer is responsible for managing the pharmacy's online presence, driving brand awareness, increasing customer engagement, and supporting sales through effective digital strategies. The role involves creating health-related content, promoting in-store services, engaging customers across social platforms, and ensuring consistent brand representation.

Key Responsibilities

Social Media Management

• Plan, create, and publish engaging posts across Instagram, Facebook, TikTok, X (Twitter), WhatsApp Channel, and other platforms
• Develop weekly and monthly social media calendars
• Create pharmacy-appropriate content including health tips, product highlights, promotions, and awareness days
• Respond to comments, direct messages, inquiries, and reviews promptly and professionally
• Monitor trends relevant to healthcare, wellness, and retail pharmacy

Content Creation

• Design eye-catching graphics, videos, reels, and product photography
• Create educational content on medications, supplements, health conditions, and pharmacy services (under pharmacist guidance where needed)
• Write captions and copy that reflect the brand tone

Digital Marketing and Sales Support

• Run targeted ads through Facebook, Instagram, and Google Ads to boost pharmacy visibility and drive sales
• Promote new products, price deals, and in-store and online services
• Collaborate with the sales team to push high-demand and seasonal products

Website and E-Commerce Support

• Upload products and maintain accurate descriptions, prices, and photos
• Track online orders and coordinate with the store for timely fulfillment
• Monitor web analytics including traffic, engagement, and conversions

Customer Engagement and Brand Building

• Manage WhatsApp Broadcast and WhatsApp Business for customer outreach
• Build and grow online community engagement
• Work with pharmacists to generate trusted health information and content