Media and Communications Lead at Lery Hago Ltd

Role Overview

We invite applications from suitably qualified candidates for the position of Media and Communications Lead at Lery Hago Ltd.

The Media and Communications Lead will take full ownership of all brand communication channels, ensuring consistent storytelling, strong audience engagement, and measurable business impact.

This role is both strategic and hands-on. You will lead content planning, campaign execution, email marketing, video coordination, and performance tracking across all platforms. You will work directly with the CEO and internal teams to align brand voice, messaging, and commercial objectives.

Key Responsibilities

Content Strategy and Platform Management

• Own the end-to-end media strategy for Instagram, TikTok, LinkedIn, YouTube, Threads, X, Blog, and Google My Business
• Build and manage structured content calendars with daily, weekly, and monthly publishing schedules
• Ensure brand voice consistency across all platforms and sub-brands

Content Creation and Execution

• Oversee the creation and publishing of blog content with a target of multiple high-quality posts weekly
• Lead daily storytelling and engagement across Instagram and TikTok
• Produce consistent professional LinkedIn content to grow brand authority
• Oversee content planning for X and Threads to reinforce thought leadership

Paid Media and Campaigns

• Create, manage, and optimize paid social media campaigns
• Track performance and optimize audience targeting and content formats

Email Marketing and CRM

• Own the email marketing funnel, including segmentation, scheduling, and performance reporting
• Design or supervise the creation of email templates using design and AI tools where required
• Align email campaigns with blog content, current offers, and promotions

Video and Visual Media

• Work closely with in-house video and content creators to produce YouTube and long-form video content
• Coordinate execution of CEO-led videos, travel features, and brand campaigns

Brand Reputation and External Media

• Actively manage Google My Business