General Manager - Media & Broadcast Operations

Position Overview

We are seeking a dedicated General Manager for Media & Broadcast Operations to lead a prominent media and entertainment broadcast platform. This senior executive role carries full operational and commercial responsibility for ensuring the platform operates as a financially sustainable, audience-driven, and advertiser-preferred media brand.

The successful candidate will balance creative leadership with strong commercial discipline to drive profitability, relevance, and long-term brand equity. Success will be measured by revenue growth, EBITDA performance, audience ratings, digital expansion, advertiser retention, and disciplined execution of Board-approved business plans.

Key Responsibilities

• Manage full profit and loss (P&L) responsibility
• Drive advertising, sponsorship, and digital revenue growth
• Oversee programming strategy and content acquisition
• Lead audience growth across broadcast and digital platforms
• Build and manage strong advertiser and agency relationships
• Ensure full regulatory compliance with broadcast authorities
• Drive cost optimisation and operational efficiency
• Represent the organisation at industry and corporate forums

Required Experience

• Proven senior leadership experience with revenue accountability
• Strong background in advertising sales and content monetisation

Core Competencies

• Strong commercial and financial acumen
• Media sales leadership
• Strategic and analytical thinking
• Negotiation and relationship management
• Data-driven decision-making