Digital Strategist & Social Media Manager

About the Role

We are looking for a Digital Strategist and Social Media Manager who drives brand growth by designing and executing digital campaigns that convert attention into leads, sales, and long-term trust. This role blends strategy, content leadership, analytics, paid media expertise, and community management to ensure every post, campaign, and channel supports clear business goals.

You will own the digital roadmap, manage social platforms end-to-end, and continuously optimize performance using data, audience insights, and creative testing.

Key Responsibilities

• Build the digital strategy, audience personas, funnel messaging, channel plans, budgets, timelines, and KPIs
• Own the social media engine: content calendar, platform-specific formats, captions, scripts, hooks, scheduling, and publishing
• Provide creative direction and quality control for designers, editors, creators, and vendors, including briefs and brand guidelines
• Manage community and reputation: daily engagement, moderation, sentiment monitoring, complaints handling, and escalation protocols
• Plan and optimize paid campaigns across Meta and other relevant platforms: targeting, creatives, A/B testing, retargeting, and ROAS or CPA improvement
• Handle analytics and reporting: dashboards, weekly and monthly performance insights, and continuous optimization
• Support website growth and conversion: landing pages, tracking, lead magnets, and conversion rate optimization recommendations
• Drive SEO support: keyword-informed content planning, basic on-page coordination, and blog or long-form content repurposing
• Support email and CRM workflows: nurture sequences, newsletters, segmentation inputs, and lead handoff alignment with sales
• Coordinate launches and growth campaigns with sales, product, and leadership to improve lead quality and conversion

Requirements & Qualifications

• 3 to 6 years of experience in digital strategy and social media management