Digital Marketing / Social Media and Enrollment Officer at Dalewares Institute of Technology

About This Opportunity

This position offers a great opportunity for career growth in digital marketing and student enrollment within a dynamic educational institution.

Responsibilities

• Develop and execute digital marketing strategies to meet student enrollment targets
• Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to promote the institution and engage with prospective students
• Create and implement SEO strategies to improve the institution's online visibility
• Design and send email marketing campaigns to prospective students
• Develop and publish online content (blog posts, videos, etc.) to attract potential students
• Analyze digital marketing metrics and adjust strategies accordingly
• Build relationships with prospective students and their families to promote the institution
• Provide information and guidance to prospective students on programs and admissions
• Manage the enrollment process to ensure a smooth and efficient experience for students
• Collaborate with the enrollment team, faculty, and staff to align digital marketing efforts with enrollment goals
• Analyze enrollment data and adjust strategies based on performance insights
• Work closely with the digital marketing team to leverage online channels for enrollment growth

Key Performance Indicators (KPIs)

• Number of new student enrollments
• Increase in website traffic and social media engagement
• Conversion rates of prospective students to enrolled students
• Student satisfaction ratings

Requirements

• Relevant qualifications and professional experience in digital marketing and/or enrollment management