Digital Ads Specialist at Pragmatic Technologies

Job Summary

We are seeking a results-driven Digital Ads Specialist to develop, implement, and optimize online advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other digital channels. The ideal candidate will have a deep understanding of paid media strategy, campaign performance analysis, A/B testing, and ROI optimization.

Key Responsibilities

• Develop and execute paid digital advertising strategies aligned with business goals
• Manage and optimize PPC campaigns across Google Ads, Meta Ads Manager, and other platforms
• Conduct keyword research, audience targeting, and ad copy testing
• Track, measure, and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and platform-specific dashboards
• Report on KPIs including CTR, CPC, CPA, ROAS, and conversion rates, and recommend adjustments for improvement
• Stay updated with industry trends, platform updates, and emerging advertising technologies
• Collaborate with content creators, designers, and marketing team members to align ad creatives with brand messaging
• Monitor ad spend and budgets to ensure campaigns remain cost-effective

Qualifications

• Proven experience managing digital ad campaigns (2+ years preferred)
• Proficiency in Google Ads, Meta Ads Manager, and other digital ad platforms
• Experience with Google Analytics, tag management, and conversion tracking tools
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Google Ads or Meta Blueprint certification is a plus

Preferred Skills

• Knowledge of SEO/SEM, CRO, and digital funnel strategy
• Familiarity with retargeting strategies and dynamic ad setups
• Experience in B2B/B2C advertising
• Competence with tools such as SEMrush, Ahrefs, HubSpot, or other marketing technology stacks