Content Creator at Owens and Xley

About the Role

An exciting opportunity has arisen for a motivated professional to join our team as a Content Creator. You will be responsible for developing and executing comprehensive social media strategies across multiple platforms to drive engagement and brand visibility.

Key Responsibilities

• Create, curate, and schedule compelling content across all platforms (Instagram, TikTok, Facebook, etc.)
• Develop and execute social media strategies to grow engagement and brand visibility
• Monitor and respond to comments, messages, and mentions to maintain a warm and professional brand presence
• Track performance metrics using social media insights and analytics tools, and adjust content accordingly
• Collaborate with the marketing and creative teams to align social media with campaigns, product launches, and promotions
• Stay informed on trends, platform updates, and best practices in the gifting, lifestyle, and retail space
• Plan and manage paid social media campaigns to increase product awareness and drive traffic
• Build relationships with influencers, manage brand collaborations, and support user-generated content
• Provide monthly social media reports and insights to inform strategy and decision-making

Requirements and Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field
• 2+ years of experience in social media management, preferably in retail, lifestyle, or gifting
• Strong understanding of major social media platforms and scheduling tools (e.g., Hootsuite, Later, Buffer)
• Creative content creation and storytelling skills with a keen eye for design and aesthetics
• Experience with paid ads and analytics tools (e.g., Meta Ads Manager, Google Analytics)
• Excellent written and verbal communication skills
• Ability to analyze data, interpret results, and adjust strategies for growth
• A passion for visual storytelling, branding, and creating a strong online presence

Preferred Experience

• Experience with growing and managing online communities
• Influencer partnership management
• Content calendar management