Brands & Communications Executive

Position Overview

The Brand and Communications Executive will develop comprehensive communications strategies to enhance NICArb's brand image, customer engagement, and business objectives across both digital and traditional media channels.

This role involves creating compelling content, building brand awareness, and promoting events and services while ensuring consistency in messaging across all platforms and managing the Institute's digital presence.

Key Responsibilities

• Develop and implement a social media strategy aligned with NICArb's brand identity and organizational goals
• Manage daily operations across all social media platforms (Instagram, X, LinkedIn, Facebook, YouTube, and others)
• Create engaging and informative content including text, images, videos, and graphics tailored to each platform
• Collaborate with Training, Membership, and ADR Centre teams to promote training programmes, webinars, events, publications, and membership recruitment
• Schedule and publish posts using content calendars and scheduling tools
• Monitor, track, and provide performance analytics across all channels
• Respond to comments, messages, and inquiries promptly and professionally
• Stay updated with social media trends, best practices, tools, and industry developments
• Manage paid social media advertising campaigns
• Ensure brand consistency across offline and online channels
• Support live coverage of events through social media (live tweeting, stories, real-time posting)
• Assist with email marketing and newsletter content development
• Maintain and coordinate media relations with relevant stakeholders
• Undertake creative initiatives to continually grow the NICArb brand

Requirements

• Degree in Law, Mass Communication, Marketing, or Digital Media
• Strong writing, editing, video editing, and storytelling skills
• Ability to create visually appealing content using relevant design tools
• Experience with social media management