Brand Manager at Detail and Avedia Consulting

Job Summary

As a Brand Manager, you will be responsible for managing all aspects of brands in your portfolio and ensuring those brands remain recognizable, up to date, and exciting to customers.

Responsibilities

• Identify research needs, execute research studies and projects, and analyze research to identify opportunities
• Stay current on market trends and competitive activity
• Establish and maintain brand budgets
• Define and manage brand communication strategy using a variety of media
• Own the development and messaging of the brand narrative
• Create, execute, and manage marketing programs and campaigns
• Translate brand elements into plans and go-to-market strategies
• Manage brand client relationships
• Manage campaigns and report on campaign performance of brands managed
• Vet all output materials of brands in your portfolio

Requirements

• Degree in marketing or a related field
• At least 3 years of experience in brand management, brand marketing, or marketing management
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Outstanding communication skills
• Data-driven thinking and an affinity for numbers
• Creativity and an ability to produce innovative and original ideas
• Up to date with latest trends and marketing best practices