Brand Influencer / Social Media Specialist (Furniture Company)

Position Overview

The Brand Influencer & Social Media Specialist is responsible for building brand awareness, driving engagement, and increasing sales through strategic social media content and influencer-led marketing. This role combines content creation, community management, and digital marketing to showcase the company's furniture products across multiple platforms.

Key Responsibilities

• Develop and execute a social media strategy aligned with the furniture brand's identity and sales goals
• Create high-quality content including photos, videos, reels, and stories showcasing furniture products, styling, and installations
• Act as a brand ambassador, promoting products authentically across personal and company social media platforms
• Collaborate with internal teams to plan campaigns, product launches, and promotions
• Research and manage partnerships with external influencers, designers, and lifestyle creators
• Engage with followers by responding to comments, messages, and inquiries
• Track social media performance metrics and provide regular reports on engagement, reach, and conversions
• Stay up to date with social media trends, platform updates, and interior design trends

Requirements & Qualifications

• Proven experience as a social media specialist, brand influencer, or content creator
• Strong understanding of platforms such as Instagram, TikTok, Facebook, Pinterest, and YouTube
• Passion for furniture, interior design, and home décor
• Ability to create visually appealing, on-brand content
• Experience with social media analytics and content scheduling tools
• Basic knowledge of digital marketing and paid social advertising is an advantage

Key Skills

• Creative storytelling and visual branding skills
• Strong communication and presentation abilities
• Excellent planning and time-management skills
• Ability to work independently and meet deadlines
• Strong eye for detail and aesthetic sensibility