Brand and Communications Coordinator at Voltaire Lifestyle Services Limited

Job Summary

An exciting opportunity has arisen for a motivated professional to lead GAIA AFRICA's communications strategy. The Brand and Communications Coordinator oversees branding, media relations, digital content, event promotion, and social media.

This role requires a dynamic communicator with strong strategic thinking, execution ability, and an understanding of premium women-focused networks.

Key Responsibilities

• Develop and execute annual communications and social media strategies aligned with GAIA AFRICA's brand vision
• Oversee all social media platforms, ensuring consistency and high engagement
• Create content and approve messaging for newsletters, websites, press releases, and executive communication
• Collaborate with internal teams for event promotions, PR campaigns, and membership marketing
• Manage third-party agencies and vendors (e.g., PR firms, designers, digital marketers)
• Monitor media coverage, digital traffic, and brand visibility metrics
• Build media and influencer relationships for brand amplification

Key Performance Indicators (KPIs)

• Social Media Growth: 15–20% quarterly increase in engagement and follower count
• Press Coverage: Secure 5–10 high-quality media placements per quarter
• Website Traffic: 20% year-over-year increase in organic traffic from content and campaigns
• Event Visibility: Achieve 90% satisfaction from post-event communication feedback
• Brand Consistency: Ensure 100% alignment in tone and visual identity across platforms

Objectives and Key Results (OKRs)

Objective 1: Increase GAIA AFRICA's brand visibility nationally and regionally

• KR1: Launch 3 integrated campaigns per quarter
• KR2: Grow media partnerships by 30% by Q4

Objective 2: Drive member engagement through content and storytelling

• KR1: Publish 2 monthly newsletters with 40%+ open rates
• KR2: Maintain blog publishing cadence of 2 posts per month

Educational Requirements and Experience

Bachelor's Degree in Communications or related field