Brand and Communication Executive at Tastee Fried Chicken - TFC

About the Role

An exciting opportunity has arisen for a motivated professional to join our team as a Brand and Communication Executive. In this role, you will be responsible for developing and executing comprehensive brand strategies and marketing campaigns across multiple platforms.

Key Responsibilities

• Develop strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure products and services meet customer expectations and build brand credibility
• Manage brand strategy, including setting style guides, brand guidelines, brand vision, and value proposition for both short and long-term objectives
• Plan and execute all communications and media actions across all channels, including online and social media platforms
• Assist with product development, pricing, and new product launches while collaborating with the Business Development team to identify new business opportunities
• Create and manage promotional collateral to establish and maintain product branding
• Manage advertising and promotional budget allocation
• Conduct competitor and customer insights analysis to stay informed of market trends and predict future developments
• Monitor competitor activity across markets to maintain awareness of industry trends
• Measure and evaluate marketing communication campaign performance, review campaign success, and create comprehensive reports
• Supervise advertising, product/service design, and other marketing initiatives to ensure brand consistency
• Meet with clients and collaborate with colleagues across multiple departments including Production, Digital, and Business Development
• Manage brand budgets across all departmental touchpoints
• Oversee organization of events such as product launches, exhibitions, and photo shoots
• Collaborate with the Business Development team to develop marketing partnerships with retailers, media partners, and external partners to expand brand reach
• Conduct research and analysis, translating campaign performance into communication documents and reports for distribution to senior brand marketing management and key stakeholders

Location

Lagos, Nigeria