Branch Manager at Woodgate Structure Limited

About the Role

Woodgate Structure Limited seeks a dedicated Branch Manager to lead marketing initiatives and drive business growth. This role combines strategic planning with hands-on campaign execution across multiple channels.

Key Responsibilities

• Conduct market and competitor analysis to understand consumer needs, identify trends, and monitor competitor activities
• Oversee the creation and execution of advertising, promotional, and social media campaigns across print, web, and broadcast channels
• Collaborate with cross-functional teams including product development, sales, and design to ensure consistent brand messaging and successful product launches
• Create and manage budgets for brand activities and campaigns, ensuring positive return on investment (ROI)
• Monitor brand performance using key metrics such as awareness, loyalty, and profitability to refine strategies
• Ensure brand identity, visual elements, and voice remain consistent across all consumer touchpoints, including packaging and in-store displays
• Develop and implement comprehensive marketing strategies that align with business goals and brand values

Requirements

• 4–7 years of relevant professional experience
• Relevant qualifications in marketing, business management, or related field

Location

Lagos, Nigeria