Social Media Specialist at Bedmate Furniture

About the Opportunity

An exciting opportunity has arisen for a motivated professional to join Bedmate Furniture as a Social Media Specialist in Lagos, Nigeria.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals
• Manage and oversee daily activity across social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest)
• Create and curate engaging, high-quality content (text, image, video, and stories) in collaboration with the design and content teams
• Plan and manage social media campaigns, including paid advertising
• Monitor, analyze, and report on performance metrics (reach, engagement, conversion rates, etc.) using analytics tools
• Stay current on social media trends, algorithm changes, and best practices to optimize performance
• Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner
• Collaborate with marketing, PR, and customer service teams to maintain brand consistency and support business initiatives
• Manage partnerships with influencers, creators, and external agencies when applicable
• Develop and maintain a content calendar and ensure timely publication of posts

Education and Experience Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• 3 - 5 years of proven experience as a Social Media Manager or similar role
• Strong understanding of major social media platforms, their audiences, and best practices
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Later)

Required Skills

• Proficiency in content creation and basic graphic design/video editing tools (e.g., Canva, Adobe Suite, CapCut)
• Excellent copywriting, communication, and storytelling skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Strong organizational and time management skills; ability to manage multiple projects simultaneously
• Creative thinking with a passion for staying ahead of digital trends