Social Media Officer

We invite applications from suitably qualified candidates. Position Overview:

• They are seeking a creative and proactive Social Media Officer to join their team and drive engagement, brand visibility, and digital growth.

Key Responsibilities: Social Media Strategy & Management:

• Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).

• Execute social media strategies aligned with brand, growth, and sales objectives.

• Maintain a content calendar and posting schedule.

• Stay up to date with social media and retail technology trends.

Content Creation & Campaigns:

• Create engaging content including graphics, short videos, product highlights, and promotions.

• Collaborate with design, product, and marketing teams on campaigns and launches.

• Support promotional, seasonal, and product campaigns.

• Ensure consistent brand voice and messaging.

Community Management & Customer Engagement:

• Engage with customers through comments, messages, and mentions.

• Respond to inquiries, feedback, and complaints promptly and professionally.

• Escalate technical or service issues to relevant internal teams.

• Build and nurture an active online customer community.

Sales & Growth Support:

• Support lead generation and conversion through social media activities.

• Promote app features, updates, offers, and partnerships.

• Drive traffic to the website, app, or e-commerce platforms.

• Support influencer and affiliate collaborations where applicable.

Analytics, Reporting & Optimization:

• Track performance metrics and campaign results.

• Analyze engagement, reach, conversion, and traffic data.

• Provide regular reports and insights to management.

• Optimize content and campaigns based on performance data.

Brand Reputation & Crisis Support:

• Monitor brand mentions and customer sentiment.

• Identify and escalate reputational or service-related issues.

• Support crisis communication under management guidance.

Key Performance Indicators (KPIs) Engagement & Community Growth:

• Follower/subscriber growth rate.

• Engagement rate (likes, comments, shares, saves).

• Community response time.

Content Performance:

• Reach and impressions per post.

• Video views and completion rates.

• Content consistency vs content calendar.

Sales & Conversion Support:

• Traffic driven to website/app from social media.

• Leads or conversions attributed to social m...