Social Media Manager (Football-Driven) at Avario Digitals

Job Summary

A dynamic team is expanding and seeking a highly creative, football-obsessed Social Media Manager to lead content creation, publishing, engagement, and community growth across sport-focused platforms.

The ideal candidate must live and breathe football, understand global and local leagues (NPFL, EPL, La Liga, UEFA, CAF, transfers, statistics), and be able to convert football moments into engaging digital content in real time.

You will manage content calendars, live updates, match-day coverage, reels, graphics, and fan-led conversations across Instagram, Facebook, TikTok, Twitter (X), WhatsApp Channels, and YouTube.

Key Responsibilities

Content Creation & Storytelling

• Create high-quality football content including reels, graphics, captions, short videos, and match previews/reviews
• Plan and execute daily and weekly content calendars based on football fixtures, trending topics, and news cycles
• Convert live football moments into immediate social posts (clips, memes, score updates)
• Write emotionally engaging, fan-centric captions tailored to each platform

Live Updates & Match-Day Coverage

• Provide real-time coverage for key matches across NPFL, CAF tournaments, EPL, UCL, and other global leagues
• Share live commentary, match statistics, halftime and full-time graphics, reaction posts, and breaking news

Engagement & Community Management

• Respond to comments, direct messages, fan questions, and trending conversations
• Build a football-loving community that interacts daily with content
• Grow organic engagement by leveraging viral football culture

Strategy & Growth

• Work with internal teams to refine brand voice balancing credibility with fan emotion
• Conduct weekly performance reviews using analytics tools
• Suggest content ideas, trends, collaborations, and fan-driven campaigns

Creative Collaboration

• Work with designers, video editors, and writers to produce top-tier content
• Coordinate scripts for football coverage

Location

Lagos, Nigeria