Social Media Manager (Corps Member Preferred)

Job Summary

The Social Media Manager is responsible for planning, executing, and optimizing the company's social media strategy across all relevant platforms. This role drives brand visibility, audience growth, engagement, and conversion through compelling content, data-driven campaigns, and consistent brand storytelling.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives
• Create monthly and campaign-based content calendars across all platforms
• Identify platform-specific opportunities (Instagram, TikTok, X, LinkedIn, Facebook, Snapchat, YouTube, etc.)

Content Creation & Management

• Oversee creation of high-quality content including posts, reels, videos, stories, captions, and copy
• Ensure brand voice, tone, and visual identity are consistently applied across all channels
• Collaborate with graphic designers, videographers, influencers, and content creators

Community Management

• Manage daily posting, scheduling, and publishing of content
• Monitor comments, DMs, and mentions; respond professionally and promptly
• Build and nurture an engaged online community

Campaigns & Growth

• Plan and execute organic and paid social campaigns
• Support product launches, promotions, events, and seasonal campaigns
• Identify and manage influencer and brand collaborations where applicable

Analytics & Reporting

• Track performance metrics including reach, engagement, growth, traffic, and conversions
• Prepare weekly and monthly social media performance reports
• Use insights to continuously optimize content and strategy

Trend Monitoring & Innovation

• Stay up to date with social media trends, platform updates, and best practices
• Test new formats, tools, and ideas to drive growth and relevance

Company Information

Company: Bottleking Limited
Location: Lagos, Nigeria