Social Media Manager at Pragmatic Technologies

Job Summary

The Social Media Manager will lead the strategy, planning, execution, and optimization of all social media activities to build brand visibility, engage audiences, and drive conversions. The ideal candidate is both strategic and hands-on, with the ability to manage multiple platforms, especially Meta (Facebook & Instagram), X (Twitter), LinkedIn, YouTube, and WhatsApp Business. This position offers a great opportunity for career growth.

Key Responsibilities

Strategy & Planning

• Develop and implement social media strategies aligned with overall marketing and business goals
• Plan monthly content calendars across all platforms (Facebook, Instagram, LinkedIn, X, YouTube, WhatsApp, etc.)
• Identify and segment target audiences for tailored content and campaigns
• Monitor trends, industry news, and competitor activities to inform strategy

Content Management

• Work closely with the Content Strategist/Copywriter to produce engaging and brand-aligned content
• Schedule and manage daily posts, ensuring a consistent tone of voice and visual identity
• Tailor content specifically for LinkedIn to position the company as an industry leader
• Coordinate with designers and video editors to produce high-quality creatives and videos
• Leverage user-generated content and influencer collaborations where applicable

Community Engagement

• Actively engage with followers, respond to comments, DMs, and mentions across all channels
• Build and nurture strong online communities and brand advocates
• Engage professionally on LinkedIn with relevant industry stakeholders, clients, and partners

Performance & Reporting

• Track and analyze performance metrics: engagement, reach, follower growth, conversions, and ROI
• Generate weekly/monthly performance reports with insights and recommendations
• Continuously optimize strategies based on data and platform algorithms

Campaign & Collaboration

• Collaborate with the Ads Specialist for integrated social media campaigns

Location

Lagos, Nigeria