Social Media & Graphics Specialist at Payment Access System Limited (PaySys)

Payment Access System Limited (PaySys)

Lagos, Nigeria CDI

Publiée il y a 1 mois · Expire dans 3 semaines

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Description du poste

We are looking for a qualified candidate to fill this position. Job Summary
  • The Social Media & Graphics Specialist is responsible for managing the fintech brand’s social media presence, creating engaging digital content, and designing visual assets that enhance customer engagement, brand awareness, and product adoption.
  • This role combines creativity, analytics, and fintech understanding to deliver campaigns across multiple digital platforms.
Key Responsibilities
  • Develop, execute, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
  • Monitor, analyze, and report on social media performance metrics.
  • Engage with followers, respond to queries, and manage community interactions.
  • Stay up-to-date with social media trends, fintech news, and competitors’ strategies.
  • Design visual assets including banners, infographics, posters, presentations, and ads for social media and marketing campaigns.
  • Create engaging multimedia content (images, short videos, GIFs) to support product launches, promotions, and awareness campaigns.
  • Maintain brand consistency in all digital content and communication.
  • Collaborate with Marketing, Product, and Operations teams to design campaigns that drive fintech adoption and user engagement.
  • Implement paid social media campaigns and optimize performance based on analytics.
  • Conduct A/B testing of content and visuals to determine effectiveness.
  • Track and analyze KPIs such as reach, engagement, click-through rates, and conversions.
  • Generate regular performance reports and provide insights to optimize campaigns.
  • Use insights to improve content, campaign strategy, and ROI.
  • Work with Product and Customer Support teams to communicate fintech updates, promotions, and educational content.
  • Support internal presentations, pitch decks, and investor communication with high-quality graphics.
  • Assist in the development of brand guidelines, templates, and visual identity.
Qualifications & Requirements
  • B.Sc./HND in Marketing, Communications, Graphic Design, Multimedia, or related fields.
  • 5–7 years’ experience in social media management and graphic design, preferably in fintech, banking, or technology sectors.
  • Proficiency in design tools: Adobe Photoshop, Illustrator, Canva, Figma, After Effects, Premiere Pro, or similar.
  • Experience with social media scheduling, analytics, and management tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite).
  • Strong understanding of digital marketing, content strategy, and engagement m...

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