Social Media & Digital Marketing Manager (Mid–level) at Kanda Cosmetics and Natural Products Limited

We are looking for a qualified candidate to fill this position. ROLE SUMMARY

• The Social Media & Digital Marketing Manager will own Kanda Natural’s digital presence across Instagram, Facebook, TikTok, WhatsApp, and the website.

• This role requires a mid-level professional who can strategize, create content, manage community engagement, run basic ads, optimize website performance, and track results.

• You will work closely with the founder and creative team to build brand equity, grow sales, and ensure all digital touchpoints reflect Kanda’s authentic, elegant, friendly, and caring brand voice.

KEY RESPONSIBILITIES Social Media Strategy & Management

• Develop and execute a monthly social media strategy aligned with brand goals.

• Publish 5–6 high-quality posts per week (Reels, photos, carousels, stories, educational content).

• Maintain a cohesive brand identity consistent with Kanda Natural’s tone and aesthetic.

• Manage content calendars, campaign planning, and product launch communication.

• Grow and nurture the Kanda community across all platforms.

Content Creation

• Create compelling, visually consistent content (short videos, reels, photos, educational posts, tutorials).

• Write brand-aligned copy that is elegant, friendly, authentic, and caring.

• Produce product storytelling content that highlights African botanicals and sustainability.

Community Management

• Build rapport with followers, customers, and brand advocates.

• Identify UGC (user-generated content) opportunities.

Digital Marketing & Advertising

• Set up and manage basic Meta ads (awareness, engagement, traffic, conversions).

• Run retargeting campaigns and monitor ad performance.

• Work with photographer/videographer when needed to capture campaign assets.

Website & E-Commerce Updates

• Update the website with new product listings, images, blogs, and promotions.

• Ensure mobile optimization, clean navigation, and accurate product information.

• Monitor website traffic, SEO performance, and conversion behaviour.

Reporting & Insights

• Track weekly and monthly performance KPIs.

• Provide recommendations to improve content, engagement, impressions, and sales.

• Monitor market trends and competitor strategies.

KEY PERFORMANCE INDICATORS (KPIs)

• Clear, measurable KPIs to track performance monthly.

Social Media Growth

• +8–12% monthly follower growth across Instagram & TikTok.

• 10,000+ monthly engaged accounts (likes, comments, shares, saves).

• Reach 50,000–150,000 accounts monthly through organi...