Social Media & Digital Communications Manager

About Stella Maris High School

Stella Maris Schools is a reputable educational institution committed to academic excellence, character development, and effective communication with parents, students, alumni, and the wider community. We are seeking a creative, responsible, and highly organized Social Media and Digital Communications Manager to manage and grow the school's digital presence in a professional and child-safe manner.

Position Overview

Reports to: Executive Director / Head of Strategy

Works closely with: IT, Design, Admissions, HR, Academics, Media/PR, External Vendors

This position offers a great opportunity for career growth in a dynamic educational environment.

Key Responsibilities: Social Media Management

You will have end-to-end ownership of planning, creating, scheduling, publishing, and monitoring content across all Stella Maris social platforms.

Platforms to manage:

• Instagram (Main School Account)
• Instagram (Campus-specific pages, where applicable)
• Facebook (School & Campus pages)
• X (Twitter)
• LinkedIn (Corporate / Professional presence)
• YouTube (Shorts and long-form school content)
• TikTok (if approved by management)
• WhatsApp Broadcast / Community (content input, not admin)

Specific duties include:

• Develop monthly content calendars (submitted ahead of time, not reactive)
• Execute daily and weekly posting based on approved schedules
• Create captions, hashtags, and calls-to-action aligned with brand voice
• Develop parent-facing content (events, reminders, achievements)
• Create student-focused but school-approved storytelling
• Monitor comments, messages, and escalate issues where needed
• Ensure all platforms remain active and current with no outdated posts

Key Responsibilities: Content Creation & Creative Direction

While you are not a graphic designer, you own the creative output. This includes:

• Conceptualize content ideas, campaigns, series, and themes
• Write strong, engaging copy and captions
• Work collaboratively with photographers, videographers, and graphic designers
• Review and approve all creatives before posting
• Ensure all visuals align with school standards and brand guidelines