Offre fiable
Social Media & Content Marketing Specialist
Afriex
Lagos, Nigeria
CDI
Publiée il y a 2 mois · Expire dans 3 semaines
Description du poste
We are seeking an experienced professional for this opening.
Key Responsibilities:
- Develop and execute a multi-channel social media strategy (TikTok, Instagram, X/Twitter) to reverse the current drop in Referred Users.
- Produce engaging educational content (videos, threads, blogs) to explain the utility of Virtual Cards and Virtual Accounts.
- Create compelling storytelling around the Upwardli partnership to show users how Afriex helps build their credit scores.
- Write high-converting copy for social ads and landing pages to fix the "conversion gap".
- Design specific reactivation content to bring "power users" back to the platform.
- Monitor social sentiment and engage with community members to improve retention and address decline in Returning Users.
- Growth in Referred Users.
- Increase in Returning Users.
- Social media engagement rate (shares, comments, and saves).
- Conversion rate from social traffic to completed Signups.
- Increase the number of Referred Users.
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