Social Media Content Manager at SignWriters

About the Role

SignWriters seeks a dedicated Social Media Content Manager to join our team in Lagos, Nigeria. You will be responsible for creating, editing, and managing high-quality short-form video content across multiple platforms while maintaining our brand identity and optimizing performance.

Key Responsibilities

Content Creation & Editing

• Edit 5–15 short-form videos weekly (Reels, TikTok, Shorts)
• Cut, trim, and assemble raw footage
• Add captions, transitions, animations, music, and overlays
• Design carousels, thumbnails, and story banners
• Maintain consistent brand aesthetic across all videos
• Create content variations for multiple platforms

Content Pipeline Management

• Maintain a structured 12-week posting calendar
• Batch content weekly
• Ensure timely delivery of drafts and final edits
• Coordinate with Operations Coordinator to collect footage
• Ensure all assets follow naming and folder standards

Social Media Management

• Schedule daily posts using Meta Suite
• Manage comments, DMs, and replies according to guidelines
• Track platform performance and audience sentiment
• Identify emerging trends for adaptation

Brand Consistency & Language

• Apply brand fonts, colors, tone, transitions, and templates
• Follow brand bible and creative guidelines
• Maintain a unified, professional appearance across all content

Analytics & Reporting

• Provide weekly performance analysis
• Track growth KPIs (reach, engagement, retention)
• Recommend improvements based on data
• Highlight top-performing content and emerging trends

Team Collaboration

• Receive direction from team lead
• Work with Operations Coordinator for footage, timelines, and approvals
• Adapt feedback quickly and effectively

Required Skills & Experience

Content Creation & Editing

• 2–5 years of experience in social media content creation or digital storytelling
• Proven ability to produce high-volume short-form content (8–15 videos weekly)
• Strong proficiency in CapCut (required)
• Working proficiency in Adobe Premiere Pro or DaVinci Resolve
• Ability to edit at speed without compromising quality
• Strong understanding of pacing, retention, and storytelling
• Relevant qualifications in content creation or related field