Social Media & Content Executive at Ruff n Tumble

About the Role

Ruff n Tumble is expanding its team and seeking a dynamic Social Media & Content Executive to shape the company's digital voice and visual identity across all social media platforms. This role involves producing compelling content, managing daily online activity, showcasing the manufacturing process, engaging the digital community, and supporting brand visibility as a leading garment production company in Nigeria.

Key Responsibilities

Content Development

• Create high-quality photo, video, and graphic content that reflects brand identity, products, manufacturing processes, and client projects
• Capture daily behind-the-scenes activities in the factory including production lines, fittings, quality control, tailoring processes, and fabric sourcing
• Develop reels, TikTok videos, storytelling videos, and short-form content that highlight craftsmanship and production excellence
• Work with factory and production teams to identify daily content opportunities

Social Media Management

• Manage and grow social media channels across Instagram, TikTok, Facebook, LinkedIn, and YouTube
• Post consistently following the approved content calendar
• Maintain consistent brand tone, colour palettes, voice, and messaging across all platforms
• Optimize content using insights, SEO, trends, and relevant hashtags in the fashion production and uniform manufacturing space

Community Management

• Respond promptly and professionally to messages, comments, and enquiries
• Engage proactively with designers, schools, corporate organisations, influencers, and potential B2B clients
• Build a loyal online community around quality, reliability, and craftsmanship

Brand Storytelling & Positioning

• Communicate the company's value proposition as a dependable garment manufacturer
• Highlight key services including school uniforms, branded merchandise, corporate wear, bulk manufacturing, production for fashion brands, and custom apparel solutions
• Develop compelling brand narratives that resonate with target audiences