Sales / Marketing Manager

Key Responsibilities

• Develop and implement comprehensive sales and marketing plans to achieve company goals
• Recruit, train, coach, and manage sales and marketing staff to meet performance targets
• Analyze market trends, consumer requirements, and competitor behavior to identify new opportunities
• Create and implement advertising, promotional literature, and social media campaigns to promote brand awareness
• Set sales quotas, monitor performance, and negotiate with key clients to maximize revenue
• Prepare annual budgets, analyze expenses, and ensure efficient use of resources
• Build and maintain strong relationships with key customers and stakeholders

Required Education and Experience

• Bachelor's degree in Marketing, Business Administration, or related field
• Proven experience as a Sales or Marketing Manager in hospitality, FMCG, or retail

Required Skills

• Excellent interpersonal, negotiation, and communication skills
• Strong ability to interpret data, trends, and financial reports
• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing tools
• Proven ability to lead, motivate, and mentor teams

Performance Metrics

Success in this role will be measured by the following key performance indicators (KPIs):

• Revenue growth
• Customer acquisition cost (CAC)
• Lead conversion rate
• Marketing ROI
• Sales team quota attainment