Performance Marketing Specialist (Ads Manager) at Skyline International Tourism and Hospitality Ltd

Skyline International Tourism and Hospitality Ltd

Lagos, Nigeria CDI

Publiée il y a 1 mois · Expire dans 3 semaines

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Description du poste

We are looking for a qualified candidate to fill this position. Responsibilities
  • Plan and manage advertising campaigns on Meta, Snapchat, Google, X, and TikTok.
  • Optimize campaigns for reach, engagement, and conversions while maintaining healthy ROAS.
  • Develop and execute paid advertising strategies for both ongoing promotions and brand awareness campaigns.
  • Continuously monitor campaign performance, track metrics like CTR, CPC, ROAS, and conversions, and make data-driven adjustments to improve results.
  • Manage audience segmentation, pixel setup, and retargeting, ensuring that ads reach the right people at the right time.
  • Collaborate with the Social Media Manager and Designer to align ad creatives with the campaign theme and brand identity.
  • Provide weekly reports summarizing performance insights, learnings, and recommendations to guide future campaigns.
  • Stay up to date with platform updates, emerging trends, and competitors’ activities to identify new growth opportunities.
Essential Skills and Qualities
  • Strong understanding of TikTok, Snapchat, X, Meta Ads Manager, and Google Ads
  • Data-driven, with solid analytical and reporting skills
  • Basic creative sense for reviewing or tweaking ad materials
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