Performance Marketing Specialist (Ads Manager) at Skyline International Tourism and Hospitality Ltd

We are looking for a qualified candidate to fill this position. Responsibilities - Plan and manage advertising campaigns on Meta, Snapchat, Google, X, and TikTok. - Optimize campaigns for reach, engagement, and conversions while maintaining healthy ROAS. - Develop and execute paid advertising strategies for both ongoing promotions and brand awareness campaigns. - Continuously monitor campaign performance, track metrics like CTR, CPC, ROAS, and conversions, and make data-driven adjustments to improve results. - Manage audience segmentation, pixel setup, and retargeting, ensuring that ads reach the right people at the right time. - Collaborate with the Social Media Manager and Designer to align ad creatives with the campaign theme and brand identity. - Provide weekly reports summarizing performance insights, learnings, and recommendations to guide future campaigns. - Stay up to date with platform updates, emerging trends, and competitors’ activities to identify new growth opportunities. Essential Skills and Qualities - Strong understanding of TikTok, Snapchat, X, Meta Ads Manager, and Google Ads - Data-driven, with solid analytical and reporting skills - Basic creative sense for reviewing or tweaking ad materials Check how your CV aligns with this job