Offre fiable

Performance Marketing Specialist

Afriex

Lagos, Nigeria CDI

Publiée il y a 2 mois · Expire dans 3 semaines

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Description du poste

We invite applications from suitably qualified candidates. Key Responsibilities:
  • Manage and optimize Google Ads and Facebook/Meta campaigns to lower Cost Per Acquisition (CPA).
  • Analyze funnel data to identify why high click volumes (e.g., 4.9M clicks) are not resulting in higher signup rates.
  • A/B test ad creatives specifically for new features like Virtual Cards and Virtual Accounts.
  • Scale "Return to App" campaigns for churned users who haven't transacted since
Success Metric:
  • Growth in New Transacting Users and lower CPA.

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