Performance Marketing Specialist

We invite applications from suitably qualified candidates. Key Responsibilities: - Manage and optimize Google Ads and Facebook/Meta campaigns to lower Cost Per Acquisition (CPA). - Analyze funnel data to identify why high click volumes (e.g., 4.9M clicks) are not resulting in higher signup rates. - A/B test ad creatives specifically for new features like Virtual Cards and Virtual Accounts. - Scale "Return to App" campaigns for churned users who haven't transacted since Success Metric: - Growth in New Transacting Users and lower CPA.