Marketing Specialist at mDoc Healthcare

About the Role

We are seeking a Marketing Specialist to support our marketing and communications team. In this role, you will contribute to brand strategy, campaign execution, and content creation across multiple platforms.

Key Responsibilities

• Create editorial and content creation calendars for various media platforms and outlets
• Assist with the design, negotiation, and placement of billboards, traditional media ads (TV and radio), social media ads, and email campaigns
• Develop a brand style guide that captures organizational voice and mission
• Support team leads in setting, allocating, and monitoring budgets for marketing and communications projects
• Meet with team leads to discuss brand guidelines, goals, budgets, and timelines
• Conduct market research to identify target audience needs, wants, habits, interests, and other relevant factors for targeted marketing campaigns
• Research previous successful campaigns to understand what worked, what didn't, and opportunities for improvement
• Review campaign progress and success, make adjustments, and pitch ideas for new campaigns as needed

Required Qualifications

• Undergraduate degree in Communications, Marketing, or Sales (Master's degree preferred)
• Excellent written and oral communication skills in English
• Strong research and analytical abilities with quantitative skills
• High levels of organization and attention to detail
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Canva, and other design tools
• Experience with or interest in learning project management technology

Required Attributes

• Positive, go-getter attitude with integrity
• Sound judgment, initiative, and strong work ethic
• Ability to multitask and function in a fast-paced, ever-changing startup environment
• Ability to work independently in a flexible small-business setting
• Strong affinity for customer service
• Excellent time-management skills
• Ability to support, communicate, and embody the unique culture and values of the organization

Location

Lagos, Nigeria