Marketing Executive - Ziba Beach Resort, Lagos

A top employer is now accepting applications for this role. Key Responsibilities: Marketing Strategy & Execution

• Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.

• Supervise the online marketing executive in ensuring the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal.

• Oversee campaign creation, implementation, and reporting across digital and offline channels.

Content Development

• Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).

• Ensure brand consistency across all communication channels.

• Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities.

Brand, PR & Partnerships

• Strengthen the resort’s brand identity and maintain updated brand guidelines.

• Build and manage relationships with media outlets, influencers, and content creators.

• Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.

Guest Engagement

• Engage travel agents, and corporate partners.

• Build promotional packages and event concepts that enhance guest appeal and seasonal demand.

Market Intelligence & Performance Management

• Conduct market research to monitor trends, competitors, and emerging opportunities.

• Track and analyze marketing performance using data-driven insights to optimize campaigns.

• Manage the marketing budget and ensure cost-effective implementation of strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).

• Proven experience in hospitality marketing, brand management, or a similar role.

• Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.

• Excellent written and verbal communication skills.

• Creative, detail-oriented, and able to manage multiple projects simultaneously.

• Strong leadership, planning, and organizational abilities.

• Ability to work under pressure in a fast-paced hospitality environment.

Why Join Us? At Ziba Beach Resort, you’ll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria’s most innovative hospitality brands and make a measurable impact on the resort’s growth.