Marketing Executive

A top employer is now accepting applications for this role. Key Responsibilities: Marketing Strategy & Execution - Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue. - Supervise the online marketing executive in ensuring the resort’s online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal. - Oversee campaign creation, implementation, and reporting across digital and offline channels. Content Development - Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials). - Ensure brand consistency across all communication channels. - Capture and/or coordinate production of visual content showcasing Ziba’s experiences, events, and facilities. Brand, PR & Partnerships - Strengthen the resort’s brand identity and maintain updated brand guidelines. - Build and manage relationships with media outlets, influencers, and content creators. - Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats. Guest Engagement - Engage travel agents, and corporate partners. - Build promotional packages and event concepts that enhance guest appeal and seasonal demand. Market Intelligence & Performance Management - Conduct market research to monitor trends, competitors, and emerging opportunities. - Track and analyze marketing performance using data-driven insights to optimize campaigns. - Manage the marketing budget and ensure cost-effective implementation of strategies. Requirements: - Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus). - Proven experience in hospitality marketing, brand management, or a similar role. - Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools. - Excellent written and verbal communication skills. - Creative, detail-oriented, and able to manage multiple projects simultaneously. - Strong leadership, planning, and organizational abilities. - Ability to work under pressure in a fast-paced hospitality environment. Why Join Us? At Ziba Beach Resort, you’ll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria’s most innovative hospitality brands and make a measurable impact on the resort’s growth.