Marketing and Social Media Manager

Position Overview

The Marketing and Social Media Manager will develop and execute integrated marketing and digital communication strategies that enhance the University's brand and support student recruitment.

Key Responsibilities

• Develop and implement marketing and social media strategies
• Manage official social media platforms
• Execute digital campaigns for admissions and events
• Coordinate marketing materials and website content
• Monitor online reputation and inquiries
• Track performance metrics and prepare reports

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree in a related field
• 10 years of relevant experience
• Strong writing skills
• Strong digital marketing skills
• Strong analytical skills

Key Performance Indicators (KPIs)

• 25–30% growth in social media reach and engagement
• Quality and consistency of branded content
• Contribution to student recruitment and visibility goals
• Timely campaign delivery and reporting