Head of Marketing Department at Greensprings School

About the Role

An exciting opportunity has arisen for a motivated professional to lead the marketing department at Greensprings School in Lagos, Nigeria.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with institutional goals
• Lead, mentor, and manage the marketing team, fostering creativity and high performance
• Oversee brand positioning, messaging, and communication across all channels
• Drive digital marketing, content marketing, social media strategy, and paid campaigns
• Monitor market trends, competitor activity, and industry developments to identify opportunities
• Collaborate with admissions, academic, and operations teams to optimize student recruitment
• Plan and execute events, webinars, open days, and community engagement initiatives
• Set marketing KPIs, monitor performance metrics, and report to executive leadership
• Manage marketing budgets and ensure cost-effective campaign execution
• Build and maintain relationships with external partners, media, and educational consultants

Requirements

• Bachelor's or Master's Degree in Marketing, Business, Communications, or related field
• 5–10 years of marketing experience, with at least 3 years in a leadership role (education sector preferred)
• Proven track record in developing and executing successful marketing strategies
• Strong leadership and team management skills
• Excellent written, verbal, and visual communication abilities
• Experience in digital marketing, SEO, social media, CRM systems, and content creation
• Analytical mindset with the ability to make data-driven decisions
• Creative thinker with strong organizational and project management skills