## Title: Head of Marketing Department

An exciting opportunity has arisen for a motivated professional to lead the marketing department at Greensprings School in Lagos, Nigeria.

Develop and execute the overall marketing strategy aligned with institutional goals
Lead, mentor, and manage the marketing team, fostering creativity and high performance
Oversee brand positioning, messaging, and communication across all channels
Drive digital marketing, content marketing, social media strategy, and paid campaigns
Monitor market trends, competitor activity, and industry developments to identify opportunities
Collaborate with admissions, academic, and operations teams to optimize student recruitment
Plan and execute events, webinars, open days, and community engagement initiatives
Set marketing KPIs, monitor performance metrics, and report to executive leadership
Manage marketing budgets and ensure cost-effective campaign execution
Build and maintain relationships with external partners, media, and educational consultants

Bachelor's or Master's Degree in Marketing, Business, Communications, or related field
5–10 years of marketing experience, with at least 3 years in a leadership role (education sector preferred)
Proven track record in developing and executing successful marketing strategies
Strong leadership and team management skills
Excellent written, verbal, and visual communication abilities
Experience in digital marketing, SEO, social media, CRM systems, and content creation
Analytical mindset with the ability to make data-driven decisions
Creative thinker with strong organizational and project management skills

Head of Marketing Department at Greensprings School

Job description