Head, Digital Unit - Marketing Department at Trends Ventures

About the Role

This position offers a great opportunity for career growth within the marketing department at Trends Ventures in Lagos, Nigeria.

Key Responsibilities

• Lead the digital marketing unit, setting vision, strategy, and execution plans
• Develop and oversee integrated digital campaigns across web, social media, email, and paid channels
• Drive analytics and performance marketing to maximize ROI
• Manage digital content creation, including blogs, videos, infographics, and thought leadership pieces
• Collaborate with product and sales teams to align digital marketing with business objectives
• Ensure compliance with industry standards and data security best practices
• Monitor emerging digital trends and technologies, applying them to enhance brand positioning
• Mentor and manage a team of digital marketing professionals

Required Qualifications

• HND or Bachelor's degree in Marketing, Communications, Business, or related field
• Minimum 5–8 years of experience in digital marketing, with at least 3 years in a leadership role
• Proven expertise in digital strategy, analytics, and campaign management
• Strong knowledge of social media, marketing automation, and CRM tools
• Excellent leadership, communication, and project management skills
• Ability to innovate and adapt in a fast-paced environment

Preferred Qualifications

• Experience in engineering, technology, or security-related industries