Digital Marketing Specialist

A reputable organization seeks a dedicated individual for this role. Position Overview:

• The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing initiatives to support brand awareness, customer engagement, and lead generation.

• The role focuses on managing digital channels, improving conversion performance, and supporting overall marketing objectives through data-driven strategies.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media advertising, SEO, and content marketing channels.

• Drive online lead generation and support sales funnel optimization to improve conversion rates.

• Manage and grow the company’s digital presence across relevant social media platforms.

• Monitor, analyze, and report on campaign performance using analytics tools, providing insights and recommendations for improvement.

• Optimize website content, landing pages, and digital assets for SEO and user experience.

• Collaborate closely with the Content Creator, Graphic Designer, and Marketing

• Manager to ensure consistent brand messaging across all digital platforms.

• Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.

• Stay up to date with digital marketing trends, tools, and best practices.

• Support the management of digital marketing budgets to ensure cost-effective campaign execution.

Key Performance Indicators (KPIs)

• Lead generation volume and quality

• Conversion rates and cost per lead

• Website traffic growth and engagement

• Social media reach and engagement

• Timely execution of digital campaigns and reports.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

• Professional digital marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.

• 2–3 years’ experience in digital marketing or a related role.

• Proven experience managing paid digital campaigns and SEO initiatives.

Skills: & Competencies:

• Strong understanding of digital marketing platforms and performance analytics.

• Ability to interpret data and translate insights into actionable improvements.

• Excellent written and verbal communication skills.

• Strong attention to detail with a creative and analytical mindset.

• Ability to work independently while collaborating effectively within a team.