Digital Marketer at Springrock Group

About the Role

An exciting opportunity has arisen for a motivated professional to join our team in a Digital Marketer position.

Key Responsibilities

• Plan and execute SEO/SEM, email, social media, and display advertising campaigns
• Develop and manage digital content including blogs, email newsletters, press releases, and web copy
• Design, build, and maintain social media presence for clients
• Monitor and report campaign performance against set KPIs and ROI
• Optimize campaigns using insights, trends, and digital analytics
• Collaborate with the Creative Content Creator to develop engaging digital content
• Develop landing pages and optimize user experience across digital touchpoints
• Write and dispatch email campaigns and support lead generation
• Conduct keyword research, web stats reporting, and social listening
• Engage in media planning and negotiation with advertising partners
• Stay updated on emerging digital trends and technologies
• Maintain content marketing strategies and corporate style guides

Required Qualifications

• Bachelor's degree in English, Journalism, Marketing, or related field
• At least 2 years of experience writing for B2B audiences
• Experience in digital marketing, content creation, or online journalism
• Experience with WordPress or Joomla
• Strong knowledge of SEO, web analytics, and digital strategy
• Proficiency in HTML, Adobe Photoshop, Macromedia Flash, and Microsoft PowerPoint

Key Competencies

• Strong communication, analytical, and creative skills
• Ability to manage multiple projects and meet deadlines
• High attention to detail and accuracy
• Solid organizational and time-management skills
• Knowledge of current and emerging digital platforms
• Strong team player with a proactive attitude and ability to work independently