Digital Marketer - Rexobe Consult, Lagos

This position offers a great opportunity for career growth. Key Responsibilities: Develop and Implement Digital Marketing Strategies

• Plan and execute online marketing campaigns.

• Align digital campaigns with overall business goals.

Manage Social Media Marketing

• Create, edit and schedule content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

• Monitor engagement and respond to customer interactions.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Optimize website content for search engines.

• Manage paid advertising campaigns (Google Ads, PPC).

Content Marketing

• Create blogs, articles, email newsletters, and website content.

• Ensure content aligns with brand messaging and SEO best practices.

Email Marketing

• Design and execute email campaigns.

• Segment email lists and track performance metrics.

Analytics & Reporting

• Use tools like Google Analytics to monitor performance.

• Generate reports on campaign effectiveness.

• Analyze KPIs such as traffic, conversion rates, and ROI.

Paid Advertising Management

• Run ads on platforms like Google Ads and Facebook Ads Manager.

• Optimize campaigns for better performance and cost efficiency.

Website Management

• Update website content.

• Coordinate with developers for landing page optimization.

Required Skills Technical Skills

• Strong understanding of SEO & SEM

• Social media marketing expertise

• Email marketing tools (e.g., Mailchimp)

• Knowledge of PPC campaigns

• Basic HTML/CSS knowledge

• Data analysis and reporting skills

Soft Skills

• Excellent communication skills

• Creativity and innovation

• Analytical thinking

• Time management

• Problem-solving ability

• Team collaboration

Education: al Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• Certifications in digital marketing (Google, HubSpot, etc.) are an advantage.