Digital Marketer

This position offers a great opportunity for career growth. Key Responsibilities: Develop and Implement Digital Marketing Strategies - Plan and execute online marketing campaigns. - Align digital campaigns with overall business goals. Manage Social Media Marketing - Create, edit and schedule content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter). - Monitor engagement and respond to customer interactions. Search Engine Optimization (SEO) & Search Engine Marketing (SEM) - Optimize website content for search engines. - Manage paid advertising campaigns (Google Ads, PPC). Content Marketing - Create blogs, articles, email newsletters, and website content. - Ensure content aligns with brand messaging and SEO best practices. Email Marketing - Design and execute email campaigns. - Segment email lists and track performance metrics. Analytics & Reporting - Use tools like Google Analytics to monitor performance. - Generate reports on campaign effectiveness. - Analyze KPIs such as traffic, conversion rates, and ROI. Paid Advertising Management - Run ads on platforms like Google Ads and Facebook Ads Manager. - Optimize campaigns for better performance and cost efficiency. Website Management - Update website content. - Coordinate with developers for landing page optimization. Required Skills Technical Skills - Strong understanding of SEO & SEM - Social media marketing expertise - Email marketing tools (e.g., Mailchimp) - Knowledge of PPC campaigns - Basic HTML/CSS knowledge - Data analysis and reporting skills Soft Skills - Excellent communication skills - Creativity and innovation - Analytical thinking - Time management - Problem-solving ability - Team collaboration Education: al Requirements - Bachelor’s degree in Marketing, Business, Communications, or related field. - Certifications in digital marketing (Google, HubSpot, etc.) are an advantage.