Digital Marketer - Krystal Digital Solutions Limited, Abuja

We are seeking an experienced professional for this opening. Position Overview:

• As our Digital Marketer, you will be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience,and generate tangible results.

• You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives.

Key Responsibilities: Strategy & Planning:

• Develop and implement multi-channel digital marketing strategies tailored to business goals.

• Identify target audiences and tailor campaigns to resonate with their needs and preferences.

• Plan and manage content calendars for various digital platforms.

Content Development & Management:

• Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs,social media, and email marketing.

• Collaborate with the design team to produce high-quality visuals and promotional materials.

• Maintain consistency in tone, messaging, and branding across all digital channels.

Social Media Management:

• Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter).

• Plan and execute creative campaigns to drive engagement, brand awareness, and community building.

• Respond to audience interactions in a timely and professional manner.

Paid Advertising & Campaign Optimization:

• Set up, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and other relevant platforms.

• Conduct A/B testing to improve click-through rates, conversion rates, and ROI.

Analytics & Reporting:

• Track and analyze KPIs, including reach, engagement, lead generation, and conversions.

• Prepare monthly performance reports with insights and actionable recommendations.

• Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimize strategies.

Required Qualifications: & Skills

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1 - 2 years' of proven experience in a digital marketing role.

• Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools).

• Strong copywriting, storytelling, and content creation skills.

• Data-driven mindset with the ability to translate analytics into actionable strategies.

• Ability to manage multiple projects, meet deadlines, and work collaboratively.