Digital Marketer

We are seeking an experienced professional for this opening. Position Overview: - As our Digital Marketer, you will be responsible for creating, implementing, and managing integrated digital campaigns that elevate our brand, engage our target audience,and generate tangible results. - You will work closely with cross-functional teams to ensure our online efforts are innovative, consistent, and aligned with business objectives. Key Responsibilities: Strategy & Planning: - Develop and implement multi-channel digital marketing strategies tailored to business goals. - Identify target audiences and tailor campaigns to resonate with their needs and preferences. - Plan and manage content calendars for various digital platforms. Content Development & Management: - Create compelling, brand-aligned content (text, graphics, videos) for websites, blogs,social media, and email marketing. - Collaborate with the design team to produce high-quality visuals and promotional materials. - Maintain consistency in tone, messaging, and branding across all digital channels. Social Media Management: - Manage and grow the company’s presence on platforms such as LinkedIn, Instagram, Facebook, TikTok and X (Twitter). - Plan and execute creative campaigns to drive engagement, brand awareness, and community building. - Respond to audience interactions in a timely and professional manner. Paid Advertising & Campaign Optimization: - Set up, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and other relevant platforms. - Conduct A/B testing to improve click-through rates, conversion rates, and ROI. Analytics & Reporting: - Track and analyze KPIs, including reach, engagement, lead generation, and conversions. - Prepare monthly performance reports with insights and actionable recommendations. - Use analytics tools (e.g., Google Analytics, Meta Business Suite) to monitor trends and optimize strategies. Required Qualifications: & Skills - Bachelor’s degree in Marketing, Communications, or a related field. - 1 - 2 years' of proven experience in a digital marketing role. - Proficiency in digital marketing tools (Google Analytics, SEO tools, Meta Business Suite, Google Ads, email automation tools). - Strong copywriting, storytelling, and content creation skills. - Data-driven mindset with the ability to translate analytics into actionable strategies. - Ability to manage multiple projects, meet deadlines, and work collaboratively.